Effective SEO Techniques to Increase Traffic in 2020

As a website or blog owner, of course you will be very happy if your website can appear at the top of the first page of search engines, in this case Google. The higher Google search ranking, the higher the website traffic it gets. For online shop website owners, high traffic makes the opportunity to convert them into leads or purchases. And if you have good traffic, then you can monetize your website by registering Google Adsense or opening paid promoting. For that you need effective SEO techniques to compete.

Just releasing content without doing optimization, you won't be able to compete to do that. This is because your website cannot rank up by itself. Efforts are needed to place your website in the first place. Effective SEO strategies and techniques are needed so that your website can get the best ranking on the first page of Google.

Check out this article to the end which will guide you in applying the latest effective SEO techniques. You download google input tool offline need to remember that Google's algorithm changes all the time. Google is always updating its algorithm to provide the best and relevant search results to its users. The search results are expected to be able to answer users' complete searches.

Here are effective SEO techniques for you

1. Keyword Research

It is an obligation for website or blog owners to do keyword research before creating content. Keyword research will help you find relevant keywords for readers. There are five indicators that you pay attention to when doing keyword research, namely search volume, keyword difficulty, SERP, Search Intent, and keyword suggestions.

Search volume is the number of searches for a keyword in a certain period of time. Furthermore, the level of difficulty shows the difficulty level of a keyword to be able to how much on the first page of search results. Then SERP or search engine result page shows the pages that are ranked in the top 10 in the search results for keywords that are researching.

Then the search intent is what the search engine wants from a keyword. For example, a keyword can have more than one interpretation and Google will prioritize the intent according to the user's wishes. The last keyword suggestion is a collection of keywords that are related to the keywords that you are currently researching.

2. Make a Long tail Keyword

There are two types of keywords based on the number of words in them. Namely short tail keywords and long tail keywords . Short tail is a keyword that generally consists of one or two words. While long tail keywords are keywords that consist of three or more words.

For example, "how to choose the best web hosting" , or "how to export websites from blogger to WordPress. Short tail keywords do have a greater search volume than long tail keywords . However, long tail keywords are able to bring more traffic than short tail keywords.

3. Create Interesting Content

Google is aware of the needs of its users who want complete answers and are able to solve their problems. Therefore, Google began to prioritize complete content to be ranked at the top of search results. To help readers understand your article, please add visual media such as illustrations, infographics, or videos to complete the writing. If the reader is happy with the article, the more likely it is that the reader will share the content link on social media. Very interesting is not it?

4. Perform Image Optimization

Reading text without images is like eating vegetables without salt. He will be bland and boring. In addition, images can also help the reader to understand what you are conveying. But you also have to do image optimization so as not to slow loading on web pages.

5. Optimize Internal Link

Internal links, along with backlinks, play an important role in SEO optimization. Internal links are links from one page to another that are still on the same website. Internal links are useful to help search engines understand the context and relationships between pages on the website. Google prioritizes websites where content is interconnected and the way is through internal links. With an internal link, visitors will be easier to move to other pages on the website to read content that is still related. And of course, this will increase the time visitors spend on your website or blog.

6. Install the SEO Plugin

Installing an SEO plugin is an important step that you must take to do SEO optimization. Some popular plugins that are widely used include Yoast SEO and Jetpack SEO. Some common features in the SEO plugin include changing the title tag and meta description , changing the permalink, content analysis, and several other interesting features. Content analysis features are the highlights. This feature will remind you if your content does not meet the correct SEO rules.

7. Add a Website on Google Search Console

Google Search Console is a free platform for website owners to monitor the performance of their websites in the organic realm of Google. This platform, which was formerly known as Google Webmaster Tools, allows you to find out which domains provide links to your website, website performance on mobile devices, to analysis of website pages.