DIFFERENCES IN ORGANIC AND NON ORGANIC KEYWORDS

Differences between topical searches and keyword searches - All seo service companies tell you that keywords are the most important for your position on the Google search results page. 

And they are not wrong. Keywords are important. But we can be one step ahead, if we focus more on topical search than keywords. Let's understand the difference between the two.

Buyers need to buy something - let's assume it's makeup and more specifically eyeshadow. Yes, our buyers are women. Women seem to shop a lot online. Well, to buy eyeshadow online, he typed 'buy eyeshadow online' in the google search engine. Google will display the results that have eyeshadow in it in the order of the credibility of the site over the internet.

topical search and keyword search

Now take a peek about how Google works to better understand the concept of topical search. The search engine software that is supported by many algorithms. First, it reads your website, articles, content and 'indexes' them and forms a database. 

Now when users search for specific keywords, 'process them and compare them with an indexed database. With the help of an algorithm, it calculates the relevance of 'your website content with keywords that are searched for and then takes' results that display it in a browser.

So this is how Google puts you in the top position. Now many topical searches can help you. Back to our female eyeshadow buyers. So he bought eyeshadow and he landed on our page. 

Now because we all agree on keywords, we link back to our eyeshadow pages with foundation, concealer, primer, lip coloring and not. However, placing yourself in the position of the buyer. 

Do you visit the foundation page if you buy eyeshadow? No. If you look at the foundation, you will look for a foundation. 'Eyeshadow' is a core term and you must display the results containing that term.

As the idea becomes clearer to you. Topical search now. Divide one keyword into as many sections as you can. You can divide 'eyeshadow' into eyeshadow for warm skin color, eyeshadow for cold skin color, organic eyeshadow, powder eyeshadow, eyeshadow cream, eyeshadow pencil etc. 

With this the buyer will visit each of your pages in an effort to choose the best for him. Now as the next step, you can enter links to other products such as eyeshadow pads, eyeshadow dust, eye primers, eyeliner and eyebrow pencils. I will say that you will exhibit all your products that have 'eyeshadow' in them. So, even if your buyer wants to buy an eyeshadow base rather than the eyeshadow itself, your content remains relevant.

It seems we have used the word 'eyeshadow' more than 'topical search'. However topical searches are best determined using examples. So, understand your audience's intentions and take it one step further with topical search.