The wider internet has actually had a pretty good impact on traders. Some stalls that previously only sold goods offline in stores have started to look at online businesses because they are considered to have a wider reach. Luckily, even those who don't have big capital can now sell online. Just provide gadgets, internet quota and strong intentions, anyone can jump into becoming an online businessman.
After determining what products to sell, it's time to create your online store website and arrange it in such a way that it's ready to go. For newbies, payment methods are often a problem, especially if you only have 1 bank account. Starting from the reluctance of buyers to pay additional fees for interbank transfers, to the point that data collection becomes a hassle. The existence of a payment gateway is now a solution for many merchants to make payments easier for their online stores.
What is a Payment Gateway?
Payment gateway itself is a system designed to facilitate financial transactions, especially for those of you who plan to create an online store. By using a payment gateway service, you can receive payments from buyers via any method and from any bank, from interbank transfers, direct debit (BCA KlikPay, Mandiri ClickPay, CIMB Clicks and e-Pay BRI), credit cards, e -money (t-cash and XL Tunai) as well as via virtual account directly to one account yours. All incoming payment data will be ensured for safety and will be recorded properly.
So how does this payment gateway work? After the buyer decides to shop at your e-commerce, the transaction information will arrive at the payment gateway to be forwarded to your bank's payment processor. The payment processor then proceeds to the credit card association concerned (whether Visa / MasterCard). If you are using a Discover Card or American Express, the processor acts as a bank that approves / does not approve the payment gateway. The final message will be forwarded to your website as well as to the cardholder.
Advantages of Using a Payment Gateway
Can you believe patient payment that using a payment gateway will make your online shop more trusted by customers? This is true, because in order to have an account and activate a payment gateway service, there are a number of special requirements imposed by payment gateway service providers that cannot be fulfilled by any online merchant. Providing a payment system through a direct payment gateway will indeed increase the level of trust for your online store website.
Because all transactions take place online, apart from being able to increase your online shop website traffic, you can monitor every transaction in realtime. You can also check transaction data on a daily, weekly, and even monthly basis. In addition, you can also find out what types of payments are most often used by your customers.
Unlike the manual payment systems that make it difficult for you to confirm every incoming fund, a payment gateway can make it easier for you to make sales reports, find out customer details, void to refund. After all the trivia of payment runs automatically you just need to focus on development
Lack of Using a Payment Gateway
As mentioned earlier, to activate a payment gateway, there are a number of requirements requested by the service provider, including making sure your website hosting is tough enough and doesn't suddenly go down when accessed. And although you can check your transfer data at any time, you can't check your account balance like online banking.
If you are planning to create an online store, there is nothing wrong with considering a payment gateway for your store payment system.
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