Difference between SEO On Page and SEO Off Page

 Website owners , online businesses , and bloggers are certainly familiar with the term Search Engine Optimization (SEO) , namely, the techniques used to increase website traffic .

Its use was divided in two ways, SEO on page and SEO off page . Both of these techniques are very important in determining the success of a search engine optimization campaign. Broadly speaking, here are the differences between SEO On Page and SEO Off Page :

• On page SEO is an optimization technique that is carried out on the website by optimizing content and several technical things on the website page .
• Off page SEO is an optimization technique that is carried out outside the website with the aim of making the website on the top page of Google search. This is done by increasing domain authority through link building, backlinks , and other external website optimization activities.

On Page SEO Components

Important components of On Page SEO techniques that can affect the ranking of a website on search pages include:

Headings

Titles generally have a larger font size than other parts of the page. A title has a bigger role than content. Hence, place keywords naturally in each content title.

One content generally has more than one title, which is divided into: Title 1 (H1), title 2 (H2), title 3 (H3), and so on. However, keep in mind that there should only be one headline 1 (H1) in each content. Meanwhile, other titles can be set as subtitles or title 2 (H2), title 3 (H3), and so on.

URL structure

If a website is like a house, then the URL (Uniform Resource Locator) is the address of the site. A URL should contain keywords. However, if the content or website is already published without placing keywords in the URL, you should not change the URL structure.

The structural design of the website URL is also influential so that Google can easily recognize and know a website.

The URL structure can be designed and organized by page category, as well as by page hierarchy.

Alt Text for Images

Adding alternative text on all images is a mandatory action. This helps blind readers to understand the content on your site through images.

Enter relevant keywords and then provide accurate descriptions to help Google find your page. Remember to adhere to WCAG (Web Content Accessibility Guidelines) when adding the alt text attribute , which consists of:

• Provide a description of the image in 8-10 words.
• Add keywords naturally.
• If necessary, add a location.
• Don't add irrelevant / pushy keywords to the image.

Page Speed

The page speed component is related to the speed with which Google helps users find and access the page they are looking for. If the page speed is optimal, your site has a higher chance of ranking at the top of Google's search pages.

Google has page speed insights that are useful for analyzing your site on both mobile and desktop devices. The results of the analysis are then used to provide suggestions for improvements to your site so that page speed is more optimal.

Page Content

The content on your site should be useful for visitors. So that when visitors search for a relevant topic, your site is in the first place.

Even though there seo optimalizace are no definite guidelines set by Google, at least try to make your content contain at least 500 words on each page. Place keywords in the title, beginning of paragraphs, middle, and end of content naturally.

Mobile Friendliness

How friendly is your website when accessed via a mobile device? Mobile page load speed is a metric that Google currently prioritizes. Place a Mobile Usability Report to help you analyze problems that may occur when visitors access the site via mobile.

Internal link

Internal links are links that are linked internally to other relevant pages on your site. This can increase your site's ranking on search pages. Put a mark with anchor text (a word or sentence containing a link that is marked with blue letters and underline) on the content that is given an internal link.

Components on Off Page SEO

Just like On Page SEO, Off Page SEO also has components that support the performance of website promotion techniques , including:

Backlink

Backlink is the term used to name a link that leads to your site. To build backlink quality and berkuantitas a lot, do the following:

• Create interesting and quality content. Because quality content backlinks are more important than quantity.
• Share it via social media.
• Promote your site through newsletters or influencers .
• Invite other authors to comment on your site.

Domain Authority

Domain Authority (DA) is a metric made by several third parties that is used as a reference for how much a site can be trusted, based on referrals from Google search engines. Domain authority is a barometer that affects the credibility of your site.

Some third parties that issue domain authority based on their algorithms are Moz , Ahref , and others.

Social Promotion

Increasing Social Signal is a technique to increase the traffic, ranking and credibility of a website by promoting it through social media.

Which is more important?

Based on the explanation of the differences between SEO On Page and SEO Off Page above, both have an equally important position.

However, before doing SEO Off Page, you are advised to improve the SEO On Page of your website first.

In addition, based on our experience and the data obtained, websites that have good On Page SEO have the opportunity to get a higher position than websites that do a lot of Off Page SEO without being supported by good On Page SEO.

If the ranking of a website is determined by on page optimization , then its popularity on Google search pages is determined by off page optimization . These two components must be done.